Dockwa

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Every lead that comes through Dockwa represents a real person actively looking for a slip or service. How fast you follow up often determines whether they sign a long-term contract with you — or go somewhere else.

The Leads webhook eliminates the manual step of logging in to check for new inquiries. The moment a prospective boater submits a lead form, Dockwa sends the full lead details to a URL of your choosing — your CRM, an internal tool, or any automation platform in between.

This feature is designed for any marina that wants to:

Route incoming leads directly into a CRM (like HubSpot, Pipedrive, or a custom system)

Ensure every inquiry gets a fast, informed follow-up

- Route incoming leads directly into a CRM (like HubSpot, Pipedrive, or a custom system)
- Ensure every inquiry gets a fast, informed follow-up
- Eliminate manual lead tracking entirely

You'll need a developer or technical partner to configure the webhook endpoint and connect it to your destination system.

When a lead is created or updated, Dockwa sends a rich, actionable payload. Here's what you'll receive:

Boater contact information Name, email, and other details needed to reach out right away.

Boat details The vessel's make, model, year, length, beam, and draw — so your team arrives at the conversation fully informed.

What they're looking for The <code>category</code> field describes the type of slip or service requested (e.g., "Long Term Wet Storage"). The <code>start_date</code> and <code>end_date</code> fields indicate their desired stay window.

Special requests and custom fields The <code>special_request</code> field captures any free-text notes from the boater. The <code>custom_fields</code> object contains answers to any custom questions you've added to your lead inquiry form.

Lead source and UTM data The <code>source</code>, <code>source_medium</code>, <code>http_referer</code>, and UTM fields (<code>utm_source</code>, <code>utm_medium</code>, <code>utm_campaign</code>) tell you exactly where the lead came from — useful for understanding which marketing channels are driving inquiries.

- Boater contact information Name, email, and other details needed to reach out right away.
- Boat details The vessel's make, model, year, length, beam, and draw — so your team arrives at the conversation fully informed.
- What they're looking for The <code>category</code> field describes the type of slip or service requested (e.g., "Long Term Wet Storage"). The <code>start_date</code> and <code>end_date</code> fields indicate their desired stay window.
- Special requests and custom fields The <code>special_request</code> field captures any free-text notes from the boater. The <code>custom_fields</code> object contains answers to any custom questions you've added to your lead inquiry form.
- Lead source and UTM data The <code>source</code>, <code>source_medium</code>, <code>http_referer</code>, and UTM fields (<code>utm_source</code>, <code>utm_medium</code>, <code>utm_campaign</code>) tell you exactly where the lead came from — useful for understanding which marketing channels are driving inquiries.

Work with your developer or technology partner to prepare a receiving endpoint — a URL that can accept POST requests from Dockwa.

In your Dockwa Platform settings, navigate to the Webhooks section.

Add your endpoint URL and select Leads as the event type (supports both <code>created</code> and <code>updated</code> events).

Save your configuration and send a test event to confirm the connection.

Verify that the payload is arriving correctly in your destination system and that your CRM or workflow is mapped to the relevant fields.

1. Work with your developer or technology partner to prepare a receiving endpoint — a URL that can accept POST requests from Dockwa.
2. In your Dockwa Platform settings, navigate to the Webhooks section.
3. Add your endpoint URL and select Leads as the event type (supports both <code>created</code> and <code>updated</code> events).
4. Save your configuration and send a test event to confirm the connection.
5. Verify that the payload is arriving correctly in your destination system and that your CRM or workflow is mapped to the relevant fields.

If you're manually checking Dockwa for new inquiries, you're likely leaving response time — and revenue — on the table. Here's how to connect Dockwa's Leads webhook to your CRM or workflow tool so every new lead lands in front of your team automatically.

Get new leads into your CRM the moment they arrive

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Get new leads into your CRM the moment they arrive

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