Understanding the Occupancy Calendar
The Occupancy Calendar offers a comprehensive view of your marina's slip usage over time. By analyzing this calendar, you can:
Identify Low Occupancy Periods: Spot dates or seasons when slip usage is below average.https://marinas.dockwa.com+8https://blog.dockwa.com+8https://blog.dockwa.com+8
Recognize High Demand Times: Determine peak periods to adjust pricing. (Talk to your Account Manager about Telescope)
Identifying Opportunities for Dockwa Deals
Once properly configured, the Occupancy Calendar makes it easy to identify optimal promotion times. Automated "Suggestions," marked by a purple square with stars, highlight dates where a Dockwa Deal could be beneficial.
Implementing Dockwa Deals right from the Calendar
Once you've identified the ideal times for promotion, Create your Dockwa Deal:
Click on the one of the calendar dates that you'd like to target, and you should now see the option to "Add Deal".
By effectively leveraging Dockwa's Occupancy Calendar, you can make data-driven decisions to optimize your marina's occupancy and revenue through targeted promotions.